No coincidence. No design is ever truly created lightly. Every color, pencil stroke, or word chosen aims to convey a message or recreate a world that resonates with the brand.Aesthetic balance is important, of course, but the form of each illustration serves the content and the message it conveys. Thus, illustrations are often charged with meaning and commitment, and more than simple creations, they are a declaration of value, a "statement" that sometimes engages, sometimes denounces a principle dear to the brand.
